A Case Study In Web Design
Phil Hodges Productions helps grow a rock band's audience with a responsive and engaging promotional website: Roasted Crow
Project
Design a responsive promotional website for a local rock band, including branded visuals, music links, social media integration, and future e-commerce capability.
Client
Roasted Crow, a rock band building their regional fan base.
Contributions
• Requirements gathering
• Web design
• Visual design & branding
• Content creation
The Challenge
Roasted Crow needed a digital hub to:
• Create a branded web presence
• Inform site visitors of upcoming shows
• Link to music on Apple Music, Spotify, etc
• Provide links to social media
• Act as an electronic press kit for booking agents & venues
• Lay groundwork for future e-commerce
The Solution
Phil Hodges Productions delivered a responsive, visually sleek website that:
• Showcases the band’s branding and personality
• Integrates music streaming and video embeds
• Highlights live show schedules
• Simplifies booking inquiries with a contact form
• Connects fans directly to the band’s social media channels
The Outcome
Since launching in 2023, the website has:
• Doubled live show bookings through venue and agent inquiries
• Increased audience attendance at local performances
• Earned free publicity from a CBS News affiliate
• Boosted streaming plays on Apple Music, Spotify, and YouTube
• Strengthened fan engagement across social media platforms
• Provided a firm foundation for future online merchandise sales
• Custom site built in Webflow
https://www.roasted-crow.comWhat's Next
Phil Hodges Productions is currently designing e-commerce pages for Roasted Crow to sell branded T-shirts, hats, CDs, and other merchandise—helping the band expand their online presence and revenue streams even further.